How can we use media to start a conversation and encourage a response?
MediaWorks not only seeks to equip ministries with print and digital media, but also help them maximise its impact among those they seek to reach.
Our media strategists work alongside local teams, offering training and tools that help them deepen their understanding of the people groups they are working among. Together, they look at how to connect with the focus group and develop a media strategy so that media production and distribution complements their long-term ministry. This insight guides ministry teams in developing or selecting content that is relevant, captures people’s attention, communicates effectively and connects with individuals’ hearts. Our Media Strategy initiatives help teams to find effective ways of evaluating the impact of the media on the people they are seeking to reach.
“Before launching into production, it is important to assess what is needed and how media will complement their long-term strategy,” said David, MediaWorks leader. “Giving ministries media to leave with the people they are trying to reach, opens the gate for further conversation and increased engagement.”
Media Strategist Erja is driven by questions such as:
HOW CAN WE TRULY REACH PEOPLE FROM A SPECIFIC PEOPLE GROUP?
HOW DO WE KNOW IF OUR EFFORTS HAVE A LASTING IMPACT?
“I want people to know Jesus,” she said, “but I don’t know the language, culture or context of the least reached. Local workers do. I want to enable them to do the work they are passionate about.”
Media strategy tips
Supporting local ministries with media
A tailor-made Bible course
A new Bible course is being produced in several languages for believers in hard-to-reach regions.
Media for outreaches
Sarah wished her outreach team had Christian literature they could leave with individuals to read later. She began writing or sourcing content for leaflets, booklets and cards. Together, MediaWorks and their partners started to design resources specifically for women in prostitution.
Reaching the Bengalis with media
MediaWorks is working with Bengali Global Network to create a digital library of resources to connect with Bengali seekers or new believers in rural and urban communities worldwide.